Buying a new vehicle should feel good in more ways than one. When you drive off our lot, you're not just getting a dependable Hyundai -- you're helping fund critical research in the battle against childhood cancer. As a proud supporter of Hyundai Hope on Wheels, Grand Hyundai of Canton is committed to backing pediatric cancer research and making a real difference for families throughout our community.
We invite you to learn more about this important cause and join us in the mission to #EndChildhoodCancer.
What Is Hyundai Hope on Wheels?
Established in 1998, Hyundai Hope on Wheels is a 501(c)(3) nonprofit organization committed to fighting pediatric cancer through research funding and greater public awareness. Backed by Hyundai Motor America, more than 850 dealers nationwide and countless everyday customers, the organization contributes a portion of every new vehicle sale toward pediatric cancer research.
So far, Hyundai Hope on Wheels has awarded grants totaling over $303 million, an incredible accomplishment made possible by dealers and drivers across the nation. The mission is rooted in one powerful belief: no child and no family should ever have to hear the words "you have cancer."
How Buying a New Hyundai Near Alpharetta Makes a Difference
When you shop for a new Hyundai in Georgia at Grand Hyundai of Canton, you're joining a cause much bigger than any single purchase. A portion of every new vehicle sale goes directly toward funding groundbreaking research and supporting scientists at every stage of their careers as they pursue bold, lifesaving discoveries.
Your support helps drive real breakthroughs that bring hope to families and move us closer to a world without childhood cancer. In 2025 alone, Hyundai Hope on Wheels awarded more than $27 million in pediatric cancer research grants to hospitals across the United States.
The Meaning Behind the Handprints
Each year, Hyundai Hope on Wheels travels to children's hospitals nationwide to deliver funding and raise awareness. During these visits, the organization holds its signature Handprint Ceremony, capturing each child's handprint in bright, colorful paint.
These handprints are displayed on Hyundai vehicles that travel from coast to coast, creating vivid, visible awareness for the program. Every handprint represents a story of bravery and serves as a reminder of why this mission means so much.
What the Hope on Wheels Logo Represents
The Hyundai Hope on Wheels emblem embodies three meaningful values that shape everything we do:
- Love means we genuinely care about, respect and support the children, doctors, researchers and families in our community.
- Hope means we offer encouragement and strength to children and families facing pediatric cancer.
- Recovery means we keep investing in research and advocacy to help end childhood cancer once and for all.
Why the Hope on Wheels Mission Still Matters
Thanks to continued research funding, Hyundai Hope on Wheels and its dealer network have helped push the childhood cancer survival rate above 85%. Even so, the work is far from finished. Pediatric cancer remains the leading disease-related cause of death among children in the U.S., with a child diagnosed every 36 minutes and one in five not surviving.
Many types of childhood cancer are still considered high-risk, and less than 4% of federal cancer research funding is dedicated to this area. That gap is precisely why Grand Hyundai of Canton is proud to stand behind this cause, helping fuel innovation and improve survival rates through ongoing research support.
How Grand Hyundai of Canton Gives Back
As a trusted local Hyundai dealership in Canton, we believe community means everything. Supporting Hyundai Hope on Wheels reflects the same values we bring to every customer interaction, whether you're purchasing your first Hyundai SUV or your next hybrid vehicle. Our commitment to giving back goes far beyond the sales floor.
We proudly support local youth as sponsors of FSA Soccer and SCRA Baseball, demonstrating our dedication to Cherokee County's growth and wellbeing. From cheering on young athletes to backing the fight against childhood cancer, we're honored to invest in the families and neighbors who make our community special.
Join the Movement at Grand Hyundai of Canton
Together, we can create meaningful change for children and families affected by childhood cancer. Explore our lineup of new Hyundai vehicles near Alpharetta, learn more about how your next purchase supports this vital cause, or simply stop by our showroom to say hello. Contact Grand Hyundai of Canton today to get involved and help us drive hope forward.
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